

“Control your own destiny or someone else will.” --Jack WelchCall Me
John Lucero - District Manager“Control your own destiny or someone else will.”
--Jack Welch
John Steven LuceroJohn Lucero Ins Agency IncAbout Me
As a Farmers® district manager, I’m ready with guidance and resources that can help you grow your business. I provide personalized support for every career stage — from business plan development to advanced-level coaching. Add to that the backing of a strong national brand, and you’re ready to pursue unlimited professional achievement.
Here are some ways Farmers contributes to your success:
· The choice of building or buying an agency — plus financial support options
· More than 50 highly competitive insurance and financial services products
· Multiple opportunities to maximize your income, including quarterly bonuses, residual programs and performance rewards
· Ongoing training and support through the University of Farmers, one of the most awarded corporate training organizations in the world
· Corporate sponsorship of charities and non-profit programs in your community
· Veterans transition program, bilingual bonuses and more
If you’re ready to learn more about the rewards of working as a Farmers agent, give me call. Let’s discuss your experience, business goals and entrepreneurial options.About The District
District 21, Team Elevate, has the vision on being the example of success in Farmers Insurance® Organization not only in California but in the overall nation. We will be recognized as the team that innovates, motivates, creates, celebrates and elevates our core team members and the agencies we are privileged to provide our services to.
Our team will know that they are valued, respected, inspired and supported to both grow in their personal and professional lives both today and for as long in to the future as they can realize. Our team will also give back to the communities we represent and share our knowledge among our peers so that every person, agent, company representative or stranger is impacted by any and all interactions they experience with our district.Licenses
CA License #: 0F10793
CA Agency License #: 0F27267
Insights and Knowledge for Agency Owners
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It’s your business. No one gives you more freedom to manage it your way—starting with the option to build or buy an agency. Whether it’s through our Retail, Acquisition or Protégé program, you will have an experienced professional who can help you through the process.
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You’ll have multiple ways to maximize your personal income, including residual income and quarterly bonus opportunities. Not to mention your hard work could qualify you for a variety of rewards and bonuses, including destination trips for Farmers Achievement Clubs.
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As a Farmers® agency owner, you have the opportunity to grow a family legacy and establish generational wealth. With the right combination of skill and passion, Farmers agency owners can enjoy unlimited income potential. Set your goals and get to work. Build wealth beyond yourself. Watch Our Video
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Great business relationships start with support. No matter where you decide to open your agency, you will benefit right from the start with our award-winning University of Farmers® training program and have access to knowledgeable professionals to help support your business and the backing of a strong and respected brand.
![]()
Farmers® agency owners contribute to a strong community. Plus, by supporting local schools, youth programs, sports teams, charity organizations and more, you can become a well-known and valued community leader that can help make a difference in people’s lives. Watch Our Video
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The Farmers Insurance Group of Companies® is a multi-line, multi-company insurance and financial services group with over 85 years of experience.
As a Farmers® agency owner, you’ll have the opportunity to offer your community over 50 different products ranging from home and auto to business, life and financial services.
Meet My Staff
“Control your own destiny or someone else will.” --Jack Welch
John Steven LuceroJohn Lucero Ins Agency IncAbout Me
Here are some ways Farmers contributes to your success:
· The choice of building or buying an agency — plus financial support options
· More than 50 highly competitive insurance and financial services products
· Multiple opportunities to maximize your income, including quarterly bonuses, residual programs and performance rewards
· Ongoing training and support through the University of Farmers, one of the most awarded corporate training organizations in the world
· Corporate sponsorship of charities and non-profit programs in your community
· Veterans transition program, bilingual bonuses and more
If you’re ready to learn more about the rewards of working as a Farmers agent, give me call. Let’s discuss your experience, business goals and entrepreneurial options.
About The District
Our team will know that they are valued, respected, inspired and supported to both grow in their personal and professional lives both today and for as long in to the future as they can realize. Our team will also give back to the communities we represent and share our knowledge among our peers so that every person, agent, company representative or stranger is impacted by any and all interactions they experience with our district.
Licenses
CA Agency License #: 0F27267
Insights and Knowledge for Agency Owners

It’s your business. No one gives you more freedom to manage it your way—starting with the option to build or buy an agency. Whether it’s through our Retail, Acquisition or Protégé program, you will have an experienced professional who can help you through the process.

You’ll have multiple ways to maximize your personal income, including residual income and quarterly bonus opportunities. Not to mention your hard work could qualify you for a variety of rewards and bonuses, including destination trips for Farmers Achievement Clubs.

As a Farmers® agency owner, you have the opportunity to grow a family legacy and establish generational wealth. With the right combination of skill and passion, Farmers agency owners can enjoy unlimited income potential. Set your goals and get to work. Build wealth beyond yourself. Watch Our Video

Great business relationships start with support. No matter where you decide to open your agency, you will benefit right from the start with our award-winning University of Farmers® training program and have access to knowledgeable professionals to help support your business and the backing of a strong and respected brand.

Farmers® agency owners contribute to a strong community. Plus, by supporting local schools, youth programs, sports teams, charity organizations and more, you can become a well-known and valued community leader that can help make a difference in people’s lives. Watch Our Video

The Farmers Insurance Group of Companies® is a multi-line, multi-company insurance and financial services group with over 85 years of experience.
As a Farmers® agency owner, you’ll have the opportunity to offer your community over 50 different products ranging from home and auto to business, life and financial services.
Meet My Staff
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