Venture wiser

You can build wealth as a Farmers® agency owner with the support of a nationally recognized brand and award-winning training.

Why Should I Own a Farmers® Agency?

Our story began in 1928 with the simple goal of insuring the vehicles of rural farmers but as the world changed, so did we. Farmers now provides insurance for home, auto, business, recreational, life and financial services to more than 5 million households, generating approximately $20 billion in annual written premium.

As a Farmers agency owner, you will

Be associated with a Fortune 500 brand.

Have access to rewards for your service with an incentive bonus program just for veterans.

Represent one of America's most recognized brands.

What defines us

We are proud of our agency owners and how they represent our business.

Award-winning training
Our training programs through the award-winning University of Farmers® can provide new agents with industry-leading training to help get a fast start to their business, and new Farmers agency owners have access to a knowledgeable District Manager or Recruiter who can serve as a business coach.
Learn more about the journey to owning your agency.
Personable and informed agency owners
Farmers® agency owners contribute to a strong community. Plus, by supporting local schools, youth programs, sports teams, charity organizations and more, you can become a well-known and valued community leader.
But even more importantly, they can help make a real difference in people’s lives with information about coverage customers want and need and by helping customers file a claim when disaster strikes.