with Farmers

As a Farmers agency owner you will have a team to help support your business right from the start.

Get Started

How it works

  • Choose a Farmers® District Manager or Recruiter who will be happy to discuss the entrepreneurial opportunity with you, answer your questions and give you additional knowledge and confidence to help you become a successful Farmers agency owner.
    This is an indispensable relationship in helping you GROW WITH FARMERS℠.


    • Training on product portfolio
    • Business development support
    • Help with branding and agency location placement
  • After meeting with a District Manager or Recruiter you will take the required background check and classes to obtain your professional license.

    The Process

    • Assets

      • Seasoned investable assets to invest in your business
    • Licensing and Training

      • Property and Casualty, Life and Health licenses are required prior to agent appointment
      • Series 6 & 63 or equivalent, or ability to obtain preferred
      • Training milestones and assessments
    • Background Check

      • Satisfactory results of background check
    • Business Plan

      • Review and approval of 5-year business plan
    • Branded Office Location

      • Office location fully equipped and compliant with Farmers® brand standards
    • Staffing

      • Hiring licensed and appointed agency staff members
  • Train

    Next, you will begin our award-winning training program at the University of Farmers®. This is where you’ll acquire additional skills to help you build your business. You can even train part-time if you need to keep your current job.
  • Open for business

    You’ve selected your District Manager or Recruiter, obtained your license, gone through training, and secured a location, now you’re open for business. As a Farmers® agency owner, you play a crucial role in the success of the organization. The Farmers logo on your door will tell the world you represent a strong and respected organization. It also says you have met the professional standards that are required to be a Farmers agency owner. Now’s the time to give your customers a quality experience and be a leader in your community.
  • GROW WITH FARMERS℠ means accelerating your business development with the help of proven marketing and sales tools, the support of a great organization and brand, and a relationship with your Farmers District Manager or Recruiter who can serve as a business coach.


    • Economic Interest

      • Contract Value according to the terms of the appointment agreement
      • Sale of Service and Commission Rights
      • Opportunity to sell service and commission rights
    • Start-Up Bonus Program

      • Opportunity to receive an office startup bonus
      • Opportunity to receive a marketing lead generation bonus
      • Performance Bonus
      • Opportunity to receive monthly, quarterly and annual bonuses based on performance
      • Opportunity for potential commission enhancement
    • Benefits for you, your family and your staff

      • Group life insurance
      • Comprehensive medical plans
    • Performance Awards and Achievements

      • Opportunity to receive numerous performance awards
      • Achieve membership into exclusive clubs and attend events around the world when you meet designated performance goals

Take the first step