From start to startup

Learn more about the journey to owning your agency.

How To Become A Farmers® Agency Owner.

We provide new Farmers agency owners with access to a knowledgeable District Manager or other industry professionals who can serve as your business coach and help prepare you to start up and grow your business.

Some ways they’ll work to support you:

  • Training on products and services
  • Support on business development and execution
  • Help with branding and local agency placement

The process

  • Explore. Select. Contact

    Farmers® District Managers and Recruiters are ready and will be happy to answer questions and discuss the startup opportunity with you. Get started now.
  • Verify Eligibility

    After meeting with your District Manager or Recruiter we’ll guide you through the required background check and overall onboarding process.


    • Satisfactory Background Check – we’ll conduct a standard background check on you
  • Licensing

    You’ll need to get licensed in Property, Casualty, Life and Health before earning an agent appointment
    • We will also encourage you to obtain your Series 6 & 63
    • We’ll work with you on some other training and milestone assessments
  • Training and Onboarding

    As with every professional opportunity, training will be critical to your success. This is where you’ll begin our industry leading training program and will acquire additional skills to help as you build and lead your business.

    How we’ll work with you toward agency ownership:

    • Blend of online, classroom and in the field training
    • Business Planning

      You’ll have support of local leadership as you develop a personalized business plan in preparation to open your doors.

    • Selecting a Branded Office Location

      We’ll help as you identify an appropriate office location and work with you to ensure it’s compliant with Farmers brand standards.

    • Staffing

      We can provide you with solid tips as you prepare to hire agency staff members.

  • Open for Business

    Now you’re ready to open your doors! As a Farmers agency owner, you represent a strong and respected brand, and have committed to achieving the professional standards that are required. Now is your opportunity to put your skills and business savvy to work.

Still have questions?

Naturally. Good entrepreneurs ask a lot of questions. You can contact a Farmers District Manager or Recruiter who can help you with the answers. We’ve also put together some of the most frequently asked questions for you to see.